Holliblu

Makeen boosts engagement for thousands of HOLLIBLU members around the country.

Background & Client Needs

HOLLIBLU is a nurse workforce management tool and recruitment platform used by over 150 companies and accessed by 2,000 nursing students and nurses across the USA. HOLLIBLU asked Makeen to create a mobile app where nurses could connect, offer career opportunities and professional networking, support one another, and plan events.

The Process

From the start, Makeen’s involvement in HOLLIBLU went beyond the traditional provider/customer arrangement. As HOLLIBLU was parting ways with an existing developer, the situation was delicate; source code and assets needed to be obtained without compromising the future of the project. This was handled professionally by Makeen, and we were able to commence our involvement with little issue.

Makeen developers customized a white-label app for HOLLIBLU that enables nurses to connect with others based on similar interests, age, gender, and location. The HOLLIBLU community was built on a secure platform, with a strong technical foundation to enable scalability, and the integration of a subscription pricing mode available.

The Result

The HOLLIBLU as a nurse management app invites nurses to connect, create and RSVP for events, join groups, post in forums, share and post articles, and browse places to meet people.

Users can join different groups, host events, and find a place to meet in-person based on your location. HOLLIBLU gains a new way to speak directly to their community, grow their network, and identify key influencers – all while maintaining control of the content, the data, and the experience.

“The communication and workflow has always been very transparent and easy to navigate…the leadership by Abdul Masri and the team he has created makes you feel that you are really cared about as a customer. They treat your company as though it were their own.” – HOLLIBLU.