Discovery & Research
Discovery
1. Define features & functions that constitute the scope of the product
2. Delineate functional specifications
3. Delimit content requirements
Research
A great product experience starts with a good understanding of the users. UI/UX design team wants to know who users are, their needs, fears, motivations, & behavior.
Discovery & Research
Discovery
1. Define features & functions that constitute the scope of the product
2. Delineate functional specifications
3. Delimit content requirements
Research
A great product experience starts with a good understanding of the users. UI/UX design team wants to know who users are, their needs, fears, motivations, & behavior.
Analysis
Personas
Personas are fictional characters created to represent the different user types that might use a product in a similar way. The purpose of personas is to create reliable and realistic representations of the key audience segments for reference.
User Journey Map
The user journey map is a visual representation that illustrates user flow within a product/service, which helps understand the product/service interactions from users’ point of view.
Product Architecture Map
The product architecture map shows the hierarchy and navigation structure of a product. It serves to show how the content will be organized into screens or sections and how the user may transition between them.
Wireframes
A wireframe is a visual guide that represents the page structure. Wireframing acts as the backbone of the product — we often use them as the skeletons for mockups.
High-Fidelity Interface Design
Build an inspiration
Board to learn about the visual world and gather inspiration from other products.
Develop a design system
We at Makeen believe that understating the how of building a design system is not enough, but also the why in order to achieve the desired user experience. And in order to achieve it, we define and adhere to standards for implementing visual language, shared components, documentation and discovery, rippling changes to dependencies and finally the project updates. For instance, our design system not only acts as a single source of truth for all the stakeholders but it is an evolving infrastructure representing the feedback incorporating an iterative process of achieving the desired user experience.
Branding
Branding is essential in the user interface, especially when you want to use the interface to engage customers and increase brand awareness.
Interaction design
At this stage, we create a simulation of the product using clickable prototypes. They can include basic or custom micro-interactions.
Export Design to the Developers
User Testing
First Steps
Once the design team has iterated the product to the point where it’s usable, we test it with the product team. This is a great low-cost validation technique.
User testing sessions
User testing sessions validate a design based on tests with real users. Client testing sessions take different forms: some of the most popular are usability testing, focus groups, beta testing, A/B testing, and surveys.
Metrics analysis
We look at the data provided by an analytics tool to learn how a user interacts with your product: we track metrics such as clicks, navigation time, and search queries. Metrics can also “uncover the unexpected”, surfacing behaviors that are not explicit in user tests.
User feedback
We look at feedback data from support tickets, bug reports, and other analytics to drive product refinement.
Specialist
Connect with our experts
Stanislav Bondarenko
UI/UX Designer
Looking for a UI/UX designer? Meet Stanislav Bondarenko, Design Lead at Makeen. Stanislav spent three years as a top UI/UX designer at Upwork working on diverse projects before joining Makeen. Stanislav is the person behind some of the most beautiful and intuitive solutions Makeen provided to the clients. He’s just one expert from our design team you could work with on your project.
Let’s discuss your project
We are highly experienced at what we do and know exactly what our customers want: a product with the power to increase profitability.
